So, I'm sitting here this morning trouble shooting a PPC issue and this dark and ugly thought started to sneak into my head. As both a googler and a marketer I've performed a power search or two in my day and in those searches I am often disappointed on the results that are presented. Whether I'm looking for a product to solve a problem or brainlessly googling to kill some time, it feels like more often than not, what is returned is a list of forum posts and opinions that carry little or no factual value. True there are people that are knowledgeable and share that knowledge, but you would think there would be a better way to present credible info on a search subject. Sure a domain can have reputability, but with %90 of searches being long tail and unique, there must be a better way. Then it hit me... Could Google be favoring results that would be more likely to be forums/blogs/articles because those pages are more apt to show 3rd part ads, like AdWord ads? I realize it's unlikely, but I'm still interested in your comments.